HP New Style of IT

HP wanted to introduce the future of their company which included Enterprise Services like Big Data, Cloud, Security and Mobility. I was tasked to communicate these hard to define, abstract services in a captivating way. The “New Style of IT” campaign ran from London to New York and was featured in all the major business publications. It was proudly introduced to the world by the CEO herself, Meg Whitman, and is known as the biggest competitive campaign for HP’s Enterprise Services to date.