This new Mountain Dew Energy campaign takes on Gen Z’s ubiquitous modern-day distractions. Typical energy drink ads? They focus on the extreme: sports, raves and pushing the limit on mountains. Mountain Dew Energy just wants us to be able to tune out the BEEPS, BOOPS and DINGS that take away our focus.

Directed by Neil Brennan, comedy whiz and co-creator of cultural hit The Chappelle Show, these films feature :15 seconds of fast-moving fun that feel like GIFs made for pre-roll and TV.